Workflow & Automation Analyst, Runner Experience - brooksrunning

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• We act in the best interest of the runner
• We do what we say we’ll do
• We give our all in everything we do
• We stay generous with our humanity
• We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job:

As the Workflow & Automation Analyst, Runner Experience at Brooks, you will help turn our AI strategy into practical improvements for our customer service and sales support teams. You will partner with business and systems stakeholders to identify and prioritize opportunities, configure AI-assisted workflows in our support platforms, and ensure high quality through structured testing and performance reporting. You will work closely with service leadership across direct-to-consumer and wholesale channels and coordinate with IT and other technical partners on integrations and dependencies.

Your Responsibilities:

Use Case Development

• Partner with global customer service and support leadership to identify and prioritize opportunities where AI or automations can improve efficiency, consistency, and customer experience.
• Document current workflows, pain points, and desired outcomes to build a clear business case for each initiative.
• Analyze business needs and execute into clear use case specifications that can be scoped, configured, and evaluated with partners.
• Maintain an ongoing pipeline of AI use cases, tracking status, dependencies, submissions, and readouts as needed.
• Consider global aspects and impacts of use cases during development and execution.

Workflow Building & Configuration

• Configure AI-assisted workflows and automations within customer service systems such as Zendesk following established standards and requirements.
• Build and refine items such as routing logic, agent-assist experiences, conversation flows, and automation triggers aligned to approved use cases.
• Draft and iterate on prompts, decision trees, and response templates so outputs meet quality, policy, and brand standards, in collaboration with Senior Customer Service Communications Specialist.
• Coordinate with systems and IT partners on integrations and technical dependencies; document needs clearly and escalate engineering work when required.
• Maintai