WeLab Bank - Senior Associate Product Manager, Deposit, Payment & Card

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab!

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable.

Join us to build a better financial future for everyone!

About you:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and have the ability to bounce back from setbacks

What you’ll do and what success looks like in this role:

• Drive key business KPIs, such as deposit growth, payment volume, and card activation rates, to meet and exceed targets.
• Develop and launch innovative marketing campaigns from end-to-end, including drafting compelling campaign Terms & Conditions.
• Own customer communication strategy; you will be the voice of our products, writing engaging promotional emails, push notifications, and other marketing copy to drive customer engagement and product adoption.
• Conduct market intelligence and research on the competitive landscape to formulate and execute effective growth strategies.
• Build business cases for new initiatives, performing calculations and analysis to project impact and ROI.
• Handle and analyze data for tracking key performance metrics, providing insights to inform future product and marketing decisions.
• Continuously brainstorm and pitch new, out-of-the-box ideas to keep our product offerings fresh and exciting for our customers.

What is required and what we’re looking for: