Job Advert
Location: Broadstone
Job Type: Full Time, hybrid
Salary: £30,000
Reports to: Sales & Marketing
Position Overview
We are seeking a versatile, detail-oriented Web Content & Design Specialist to oversee and maintain our web presence, including primary marketing pages and customer help centers/knowledge bases. In this hybrid role, you will be the bridge between design, content, and front-end management—creating visual graphics, formatting user-friendly help documentation, making direct HTML/CSS updates to various company websites, and optimising all web content for modern search engines (SEO) and generative answer engines (GEO).
Key Responsibilities
1. Web Page & Help Centre Operations
- Update, organise, and maintain marketing web pages and customer help centres/knowledge bases to ensure accuracy and seamless user experience.
- Structure documentation and articles for maximum readability, logical navigation and ease of use.
- Perform routine sitewide updates, link audits and content refreshes.
2. Visual & Graphic Design
- Design eye-catching web assets, including hero banners, help guide diagrams, infographics, icons, and promotional graphics.
- Maintain brand consistency across all public-facing web pages and support documentation.
- Optimise image formats, sizes, and dimensions for fast loading times without sacrificing visual quality.
3. Front-End Web Maintenance (HTML/CSS)
- Apply custom layout adjustments, formatting fixes and styling tweaks using clean HTML and CSS.
- Ensure all web pages and knowledge base articles are fully responsive across desktop, tablet and mobile devices.
- Troubleshoot display bugs, broken layouts, or formatting issues across major browsers.
- Manage download links for new software releases.
4. Search & Generative AI Optimization (SEO & GEO)
- Implement technical and on-page SEO best practices (meta titles, description tags, proper header hierarchy, structured data/schema, alt text).
- Optimise content for Generative Engine Optimisation (GEO) to ensure help articles and web pages serve as reliable sources for AI search summaries (e.g., ChatGPT, Perplexity, Google AI Overviews).
- Perform basic keyword and search intent research to guide content organisation and improve organic visibility.
Required Skills & Qualifications
Technical & Digital Skills:
- Front-End Development: Solid proficiency in HTML5 and CSS3 (ability to hand-code structural updates and styling tweaks without relying strictly on page builders).Experience in building new websites, i.e. wireframes, themes, adding content.