Website and Digital Optimization Specialist - Dijital Team Pty Ltd

About the Role

We are seeking a Website & Digital Optimisation Specialist to maintain, improve, and optimise digital experiences that drive engagement, enquiries, and conversions. This hands-on role focuses on website management, conversion optimisation, SEO/GEO, analytics, and continuous digital improvement, with a particular focus on foster care recruitment journeys and campaign landing pages.

You will play a key role in enhancing website performance, improving user journeys, and using data-driven insights to deliver measurable digital outcomes. Working closely with the Marketing & Engagement team, you will manage WordPress websites, optimise landing pages, resolve technical issues, support digital campaigns, and ensure websites remain accessible, high-performing, and aligned with brand standards.

About the Client

You will be working with a purpose-driven organisation dedicated to creating positive outcomes for children, young people, and families. This established community-focused organisation delivers impactful services and is committed to building safe, inclusive, and accessible experiences for the people it supports.

Ideal Profile

Digital & Website Experience

• Proven experience managing and updating websites using WordPress.
• Experience creating, maintaining, and optimising landing pages for improved engagement and conversion.
• Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance.
• Experience resolving website technical issues and supporting integrations with digital platforms.

SEO, GEO & Digital Performance

• Experience implementing on-page and technical SEO improvements.
• Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema.
• Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Understanding of website performance optimisation, Core Web Vitals, and digital accessibility standards.

Analytics & Optimisation

• Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Experience analysing website performance, user behaviour, conversion funnels, and enquiry pathways.
• Familiarity with user behaviour tools such as Hotjar, Microsoft Clarity, or similar platforms.
• Experience supporting A/B testing and conversion rate optimisation initiatives.

Technical Skills & Attributes

• Working knowledge of HTML and CSS.
• Strong understanding of UX, accessibility, and WCAG principles.
• Excellent attention to detail with strong quality assurance skills.
• Strong analytical and problem-solving abilities.
• Highly organised with the ability to manage competing priorities and deadlines.
• Curious, proactive, and adaptable with a passion for improving digital expe