Web Strategist - Webstacks

Position Overview

As a strategist at Webstacks, you will both collaborate on and lead a diverse range of website projects with B2B tech clients ranging from newly-funded startups to international enterprises. From initial discovery through successful launch, you will work closely with our lead strategist, project managers, designers, and developers to plan and execute the best websites in high-growth tech. You will be instrumental in guiding the strategic direction of projects, ensuring that they align with client objectives and end-user priorities. You love working with both people and data to understand how businesses operate, what they’re trying to accomplish, and how their web presence can help them get there. You have deep experience with websites and digital marketing; you may have started as an SME or a digital generalist, but today you have a good balance in your understanding of technical functionality and content-driven user experience. Most importantly, you value working in an ego-free environment with a team of SMEs who love to learn, experiment, and grow together.

Details of the role

• Type of Work: Full-time
• Location: United States (ideally in San Diego, California!)
• Salary: $70,000 - $90,000

High-Level Responsibilities

• Work closely with our lead strategist to build a robust, high-functioning strategy department serving both website projects and retainers.
• Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients.
• Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management.
• Identify opportunities and keep track of potential post-launch scope to pave the way for a seamless transition into retainer projects.
• Take part in cross-functional efforts to define the strategy services we offer and how we deliver them.
• Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices.

The Day to Day

• Hold in-depth stakeholder interviews with client leadership to identify business goals and constraints as well as end-user priorities to plan for a seamless visitor-centric web experience.
• Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client-facing reports.
• Work closely with clients to define information architecture and user journeys using tools like ScreamingFrog, Google Analytics, Hotjar, Slickplan, and Figma.