Web Specialist and WordPress Manager - Slippery Rock University
WordPress Developer
We're looking for a WordPress Developer focused on designing and building scalable technical solutions. This manager role requires 2+ years of relevant experience.
About the role
Maintain and enhance the University WordPress environments and scale operations based upon the greatest needs of the University: Manage updates, plugins, templates and themes.
Build and maintain modular page templates, block patterns, and reusable dynamic content components to speed content creation/syndication and ensure storytelling, user experience, and brand consistency remain at the forefront of decision making and development.
Author, edit, and optimize high-impact content for target audiences (prospective students, families, alumni, donors, media) with an emphasis on clear calls-to-action and SEO/GEO/AEO best practices.
Implement and monitor analytics, A/B tests, and conversion funnels to improve inquiry, application, and engagement metrics; generate monthly performance reports and action plans.
Enforce web content governance: train content owners, manage editorial calendar, run content audits, and maintain metadata and taxonomy for discoverability.
Ensure WCAG AA accessibility compliance and mobile-first design across templates and content; coordinate remediation with content authors and colleagues where needed.
Provide tiered support: triage requests, advise campus units on content strategy, and execute priority builds or fixes when staffing is limited.
Lead small-scale web projects (microsites for campaigns, landing pages for recruitment, event hubs) from scoping through launch and post-launch analytics.
Assist with creating a content refresh calendar on the primary sru.edu website as well as a governance plan for a highly distributed authorship. Help develop and manage standard operating procedures for compliance and storytelling goals.
Web Content Strategy & User Experience (UX): Understanding how students, families, alumni, and donors navigate digital spaces and what drives engagement and conversion.
WordPress Architecture & Development: Deep knowledge of custom theme development or template customization, plugins, advanced custom fields or blocks, custom post types, security hardening, and performance optimization.
Accessibility & Compliance Standards: Familiarity with WCAG, ADA, and higher education digital compliance expectations, including PASSHE security and content governance requirements.
Analytics & SEO: Knowledge of Google Analytics, Google Tag Manager, Google Search Console, , search optimization, and data driven decision making to improve recruitment and donor engagement.
Brand & Messaging Standards: Understanding how digital content supports institutional reputation, enrollment marketing, and philanthropy storytelling.
Front End Development: HTML, CSS, JavaScript, responsive design, and the ability to troubleshoot and optimize site performance.
Content Management & Editing: Ability to create, edit, and manage high impact content that supports enrollment pipelines and donor cultivation.