remote
Web Optimization & Personalization Manager - PandaDoc
Software Engineer
Seeking a data-driven Web Optimization & Personalization Manager to drive conversion growth across PandaDoc's buyer journeys using experimentation and data analysis. This role focuses on turning traffic into revenue.
About the role
Key Responsibilities
- Own and execute the conversion rate optimization (CRO) program for self-serve and sales journeys.
- Design and implement a robust web experimentation program, including A/B testing and multivariate testing.
- Develop sharp hypotheses based on data analysis to improve user experience and conversion rates.
- Analyze test results and provide actionable insights to drive data-backed decisions.
- Collaborate with cross-functional teams to implement winning experiments and personalization strategies.
- Monitor and report on key performance indicators related to web conversion and user engagement.
Requirements
- Proven experience in conversion rate optimization and web experimentation.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
- Experience with A/B testing platforms and methodologies.
- Ability to generate data-driven hypotheses and translate them into testable strategies.
- Excellent communication and collaboration skills.