Web Master / Web Developer Skilled Wound Care
Our Mission
At Skilled Wound Care our mission is simple — to touch and improve as many patient lives as possible. Every role at SWC exists to support that mission. As our Web Master you will play a critical role in ensuring our digital presence reflects the excellence and professionalism of the organization we are building.
About the Role
Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands-on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties.
You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful — we want to hear from you.
What You Will Do
Website Development and Maintenance
- Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital properties
- Develop, update, and optimize web pages using HTML, CSS, JavaScript, and relevant CMS platforms
- Ensure the website is fully functional, mobile-responsive, and consistently delivering an excellent user experience
- Troubleshoot and resolve website issues, bugs, and technical errors quickly and effectively
- Manage all website hosting, domain, and SSL certificate renewals
- Implement and maintain website security protocols to protect company and patient-facing data
- Perform regular website audits and updates to keep content current and accurate
Search Engine Optimization
- Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound Care
- Conduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility markets
- Optimize all on-page SEO elements including meta titles, descriptions, headers, image alt text, and internal linking
- Build and manage a backlink strategy to improve domain authority
- Monitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar tools
- Stay current on Google algorithm updates and adjust strategy accordingly
Digital Marketing Support
- Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiatives
- Integrate and manage web forms, lead capture tools, and CRM connections
- Support email marketing campaigns by building and maintaining HTML email templates
- Collaborate with the marketing team on paid digital advertising landing pages — Google Ads, LinkedIn, Indeed, and Doximity