onsite
Web Experience Manager, Conversion & Growth - ServiceNow
Software Engineer
Seeking a Web Experience Manager focused on Conversion & Growth. This role leverages web analytics and A/B testing to optimize user journeys and drive digital marketing success.
About the role
Key Responsibilities
- Develop and implement strategies to improve website conversion rates and user engagement.
- Conduct A/B testing and multivariate testing to optimize landing pages and user flows.
- Analyze web traffic data using analytics tools to identify trends and opportunities for growth.
- Collaborate with marketing, product, and design teams to enhance the overall web experience.
- Manage and optimize content across various digital platforms to support growth initiatives.
- Monitor SEO performance and implement strategies to improve organic search visibility.
Requirements
- Proven experience in conversion rate optimization (CRO) and growth marketing.
- Strong understanding of web analytics platforms (e.g., Google Analytics).
- Experience with A/B testing tools and methodologies.
- Familiarity with SEO best practices and content management systems.
- Excellent analytical and problem-solving skills.
Skills
digital marketingseo