Web Developer & Website Optimization Specialist - Coast2Coast First Aid and Aquatics Inc.

Coast2Coast First Aid & Aquatics Inc. Location: Toronto, Ontario — Hybrid Job Type: Full-time, Permanent Salary: $65,000–$95,000 per year, depending on experience

About Coast2Coast

Coast2Coast First Aid & Aquatics Inc. is the leading provider of safety programs such as First Aid, CPR/AED, BLS and other safety courses across Canada with nearly 40 locations across North America.

Our website is a critical part of our business. It supports customers across Canada and plays a major role in our marketing, and customer acquisition.

We're looking for an experienced, hands-on Web Developer & Website Optimization Specialist who can take ownership of the ongoing development, maintenance, performance and technical quality of our website.

This isn't a role where you'll spend months building one feature.

You'll work closely with our marketing and SEO teams to continuously improve a high-traffic, revenue-generating website — implementing new pages and designs, fixing issues, improving mobile experiences, optimizing performance and helping us move significantly faster.

What You'll Own

You will become the primary technical owner responsible for the day-to-day health and development of our website.

Your responsibilities will include:

• Implementing new website pages, templates and landing pages provided by our marketing and design teams
• Converting HTML/design concepts into clean, production-ready website pages
• Reviewing and improving AI-generated HTML/CSS/code before it reaches production
• Identifying and fixing desktop, tablet and mobile responsive issues
• Troubleshooting website bugs and technical issues
• Improving website speed, Core Web Vitals and overall performance
• Implementing technical and on-page changes requested by our SEO team
• Working with the marketing team to launch campaigns, landing pages and website improvements quickly
• Maintaining consistent styling and functionality across the website
• Testing changes across devices, browsers and screen sizes
• Identifying broken pages, visual inconsistencies and technical problems proactively
• Improving existing code instead of continuously adding patches and workarounds
• Maintaining clean, organized and documented code
• Managing development, staging and production workflows
• Using version control and maintaining appropriate backups and rollback processes
• Investigating website issues and determining root causes rather than simply applying temporary fixes
• Recommending improvements to our website architecture, development processes and technical stack
• Helping establish better QA and deployment processes
• Monitoring the technical health of the website and proactively bringing problems and opportunities to management

What We're Really Looking For