remote
Web Analytics & Personalization Developer - Colgate Palmolive
Software Engineer
Develop and optimize web analytics and personalization solutions using JavaScript, HTML/CSS, Google Analytics, and Adobe Target to drive data‑driven customer experiences and improve conversion rates.
About the role
Key Responsibilities
- Implement and maintain tracking scripts and tags across web properties to capture user behavior and conversion events.
- Build and manage personalization rules and dynamic content using Adobe Target and custom JavaScript logic.
- Analyze web analytics data to identify trends, opportunities, and areas for optimization.
- Design and execute A/B and multivariate tests to validate hypotheses and improve user engagement.
- Collaborate with UX, marketing, and product teams to align analytics strategy with business goals.
Requirements
- 3+ years of experience in web analytics and personalization implementation.