onsite
Web Analyst - P.B.O.
Software Engineer
Seeking a Web Analyst to ensure data reliability and analyze performance for digital marketing acquisition campaigns. Responsibilities include tracking implementation, anomaly detection, and customer journey analysis.
About the role
Key Responsibilities
- Analyze website and media campaign performance (SEA, SMA, VOL, TV, etc.).
- Implement, test, and monitor website tracking.
- Detect and report traffic, conversion, and acquisition anomalies.
- Identify, track, test, and analyze customer journeys and conversion funnels.
- Monitor market and competitor analytical trends.
- Collaborate with Data, BI, and Marketing teams.
Requirements
- Proven experience in web analytics and data analysis.
- Proficiency in analyzing digital marketing campaigns.
- Experience with tracking implementation and validation.
- Ability to identify and resolve data anomalies.
- Strong collaboration and communication skills.
Skills
web analyticsdata analysistrackingconversion rate optimization