onsite
Web Analyst - Michael Page
Software Engineer
Web Analyst responsible for managing web analytics tools, ensuring data quality, and analyzing performance to drive marketing and e-commerce strategies. Expertise in tag management and data compliance is essential.
About the role
Key Responsibilities
- Manage and enhance web analytics tools, including tracking and tag management systems.
- Oversee the integration of third-party partners and tools, ensuring seamless operation.
- Maintain the accuracy, reliability, and consistency of collected data.
- Ensure compliance with data protection regulations such as RGPD.
- Analyze traffic, user journeys, and conversion performance to inform business decisions.
- Develop, automate, and maintain reports and dashboards for strategic insights.
Requirements
- Proven experience as a Web Analyst or in a similar role.
- Proficiency in web analytics platforms and tag management solutions.
- Strong understanding of data quality principles and data governance.
- Knowledge of data protection regulations (e.g., RGPD) and consent management.
- Ability to analyze complex data sets and translate findings into actionable recommendations.