Web Analyst - KP UK

Web Analyst

Reference number: JR257337

Location: London

Working pattern: Full Time 37.5 Hours, per annum

Contract Type: Permanent

Number of roles: 1

Grade : K4

Salary: £29,500 - £31,000k

We are looking for a Web Analyst to join our team.

As a Web Analyst within our Insights team, you will be working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini. As a Web Analyst, you will:

Contribute to the success of the site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs.

Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance

Utilise SQL, to conduct analysis on data from Analytics and Marketing platforms

Present insights and recommendations to stakeholders

Develop and maintain a suite of reports in Google Analytics and Data Studio, to support marketing team decision-making Version 5.0 Page 1

Provide ad-hoc reporting and analysis support to key stakeholders across the Marketing team

Maintain robust Analytics data collection through data monitoring and re configuration of Analytics platforms, utilising tools like Google Tag Manager

Embrace generative AI tools like Gemini to streamline workflows, assist in writing programming scripts, and enhance data interpretation.

This is an excellent opportunity for someone who may be currently working as a Web Analyst, Data Analyst or a recent graduate with experience of data analysis who is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/4k2xhvca

What you’ll bring to the role

You will be a proactive individual with excellent communication and administrative skills, who is eager to learn and driven to provide excellent service. You will have a desire to make a difference and build a career in a collaborative environment.

What you’ll bring to this role includes:

Experience of using Analytics platforms (preferably Google Analytics)

Ability to convert data into actionable insights

Ability to deal with key stakeholders within the business

Previous experience with eCommerce websites

Analytical mind and problem-solver

Familiarity with SQL or equivalent

Familiarity with Google Tag Manager (GTM) is desirable

Clear and concise communicator

What we do