VP Product & Engineering - KoRo Handels GmbH

Your tasks

Why this role exists

KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.

So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.

As VP Product & Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.

What "Product" means at KoRo — read this carefully

Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:

• The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of customers touch.
• ERP & operational backbone — the core systems that run inventory, fulfilment, finance, and operations. The unglamorous plumbing that has to just work as we scale and add markets.
• Integrations — the connective tissue between our systems and the outside world: retail partners, logistics, payments, marketing and commerce tools. Where complexity (and leverage) compounds as we grow.
• Data & AI: the data platform, customer intelligence, and the foundations that make the rest smarter. The asset that turns KoRo from "an online shop" into a data company.

If you think of "product" as only the front-end experience, this isn't the role. If you're excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system — keep reading.

What you'll do

• Set the product vision across the whole surface. One prioritized roadmap that balances customer experience, operational systems, integrations, and data — and the trade-offs between them.
• Drive the commercial outcomes that matter. Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&L.
• Lead and grow the org. A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and da