VP, Managing Director, Business Solutions - horizonmedia

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do Strategic Planning – 30%

Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success

Collaborate with Next executive -level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners

Responsible for providing high level strategic insights from campaign reporting , executing across all channels

Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns

Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs

Oversee development of strategic framework for quarterly plans, lead strategic client recommendations

Lead the team’s understanding of client’s business and uncovering of motivations/needs ; proactively learning about the business from a holistic perspective ( e.g. quarterly earnings reports, overarching business trends)

Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)

Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach

Account Management – 1 0 %

Responsible for agency revenue and profitability

Oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables