What will your day look like?
As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment.
More specifically, your tasks will include:
Lead Client Analytics & Strategic Advisory
- Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes.
- Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization.
- Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders.
Technology, Data & CRM Architecture Enablement
- Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence.
- Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement.
- Partner with technology and enablement teams to deliver scalable, executable solutions.
- Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.
Lead Across a Matrixed Organization
- Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority.
- Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability.
- Help define and optimize effective ways of working for analytics within the broader client operating model.
Advance CRM & Customer Intelligence
- Use first- and third-party data to identify insights, audience opportunities, and performance drivers.
- Inform segmentation, targeting, personalization, customer journeys, and activation readiness.
- Help evolve the client from traditional campaign reporting toward connected customer intelligence and decisioning.
Build Measurement & Innovation Agendas
- Design comprehensive measurement frameworks and learning agendas across CRM, owned, paid, and digital channels.
- Define KPIs, dashboards, reporting structures, and testing approaches (including holdouts, control groups, and incrementality) to improve decision-making.
- Apply advanced analytics, AI, and automation to forecasting, personalization, optimization, and scalable reporting.