VP & Chief Digital Innovation Officer - University of Texas Medical Branch

Summary:

The Vice President and Chief Digital Innovation Officer will serve as the executive leader responsible for designing, implementing, and optimizing UTMB Health’s enterprise-wide digital consumer engagement strategy. This leader will oversee the development of a seamless, integrated, and patient-centered digital experience across all access points, enabling patients, families, referring providers, students, researchers, and community members to easily connect with UTMB’s academic, clinical, and research missions.

The VP will partner closely with executive leadership, clinical operations, marketing and communications, information services, ambulatory leadership, patient access, and faculty leaders to create a cohesive digital ecosystem that enhances access, improves patient satisfaction, drives growth, and supports UTMB’s strategic goals as a leading academic medical center.

The VP will develop and execute the digital front door strategy for UTMB's health system and academic enterprise by aligning digital access, consumer engagement, virtual care, analytics, artificial intelligence, and emerging technologies to create a seamless, personalized experience that advances patient access, operational excellence, and strategic growth.

This executive will lead initiatives spanning digital scheduling, online registration, patient portals, virtual care, consumer navigation, mobile applications, referral management, digital marketing integration, contact centers, AI-enabled engagement tools, and emerging consumer technologies. The role requires a deep understanding of healthcare consumerism, patient access, digital transformation, clinical operations, and experience design.

The ideal candidate is a visionary yet practical leader who can translate consumer expectations into measurable operational improvements while ensuring an exceptional digital experience across UTMB’s hospitals, ambulatory network, academic programs, and statewide service lines.

Responsibilities:

Strategic Leadership

• Develop and execute UTMB Health’s enterprise Digital Front Door strategy aligned with organizational growth, patient experience, access, and academic missions.
• Establish a comprehensive roadmap for digital access and engagement across all patient and consumer touchpoints.
• Identify and prioritize high-value initiatives that improve access, increase market share, strengthen referral capture, and enhance patient loyalty.

Consumer Experience & Access

• Create a seamless omnichannel experience across web, mobile, contact center, patient portal, virtual care, and in-person access points.
• Improve digital scheduling, registration, wayfinding, referrals, patient communications, and self-service capabilities.
• Lead efforts to reduce friction throughout the patient journey from initial search to ongoing care management.