Vaccines Digital Specialist - gsk

Vaccines Digital Specialist

In your role as a Vaccines Digital Specialist, you will be responsible for planning, creating, and managing digital content and campaigns, including paid advertising and email marketing. You will also responsible for disease awareness campaign planning and execution to support vaccine strategy.

The role involves ensuring campaigns meet performance goals, compliance with industry regulations, and delivering a best-in-class customer experience across digital channels while collaborating with commercial operations for omnichannel execution.

Job Purpose

• Lead omnichannel & digital marketing activities across channels to drive Vaccines strategy
• Ensure best-in-class customer experience in our digital channels
• Work together with the commercial operations team to implement best practice omnichannel platforms and ways of working

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will...

• Plan & create engaging and brand-aligned digital content, including visuals, videos, infographics, and written materials
• Plan, create, and manage digital campaigns, including paid digital advertising, email marketing, 3rd party digital marketing
• Ensure seasonal campaigns are run on time & budget to support the business and maximize the impact of annual events
• Monitor and optimize campaigns for performance, ensuring they meet KPIs and ROI targets.
• Utilize analytics tools to measure and report on the performance of digital marketing activities.
• Ensure all digital marketing activities comply with industry regulations and company policies.
• Implement best practices in digital marketing to maintain high standards of quality and effectiveness.
• Consumer campaigns for awareness

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Experience in pharmaceutical and digital marketing
• Experience with pharmaceutical and omnichannel execution of content and user journeys
• Hands-on experience of content development and copy approval such as Content Lab

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• English and Finnish language is essential