Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Our client is a fast-growing direct-to-consumer (DTC) men's apparel brand focused on creating comfort-first essentials, including premium shorts, tees, hoodies, and pants.
Role Overview: We are seeking a CRO Specialist who moves fast and thinks commercially, Obsesses over details and conversion metrics, wants to learn how design, copy, and offers combine to generate real revenue, and is not comfortable coasting on a fixed salary.
Key Responsibilities:
- Own the entire experimentation roadmap from ideation through implementation and analysis.
- Build and maintain a prioritized hypothesis backlog based on business impact and opportunity.
- Design statistically valid A/B and multivariate tests.
- Prioritize experimentation efforts across: Product Detail Pages (PDPs), Landing Pages, Cart, Checkout, and Post-purchase experiences.
- Continuously identify high-impact optimization opportunities throughout the customer journey.
- Analyze qualitative and quantitative customer behavior data including:
- Heatmaps
- Session recordings
- Funnel analysis
- Checkout behavior
- Cohort analysis
- Identify friction points and opportunities to improve user experience and conversion.
- Translate research findings into actionable testing hypotheses.
- Write detailed experiment specifications for developers.
- Collaborate with designers, developers, and marketers to launch experiments efficiently.
- Monitor live experiments and ensure tests are executed correctly.
- Interpret experiment results using sound statistical methodologies.
- Document learnings, insights, and recommendations after every test.
Requirements
- 4+ years of dedicated Conversion Rate Optimization (CRO) experience within DTC eCommerce.
- Deep understanding of the DTC customer journey and conversion funnel.
- Proven experience owning an experimentation roadmap from hypothesis through analysis.
- Strong statistical knowledge, including:
- Statistical significance
- Confidence intervals
- Statistical power
- Sample size calculations
- Hands-on experience with A/B testing platforms such as: Intelligems, Convert, and VWO
- Strong experience with analytics and behavioral tools including: Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, and Triple Whale
- Demonstrated track record of successful CRO experiments with measurable business impact.
- Excellent analytical thinking and problem-solving skills.
- Outstanding written communication and documentation ab