remote
User Acquisition Manager Mobile - Social Discovery Ventures
Software Engineer
Seeking a Mobile User Acquisition Manager to drive growth for social discovery platforms. Focus on paid social, ASO, and performance marketing to acquire new users globally.
About the role
Key Responsibilities
- Develop and execute user acquisition strategies for mobile applications across various channels.
- Manage and optimize paid social media campaigns (e.g., Facebook, Instagram, TikTok) to drive installs and engagement.
- Implement and refine App Store Optimization (ASO) strategies to improve visibility and conversion rates in app stores.
- Analyze campaign performance, identify trends, and provide actionable insights to improve ROI.
- Manage acquisition budgets effectively to achieve user acquisition targets.
- Collaborate with creative and product teams to develop compelling ad creatives and landing pages.
Requirements
- Proven experience in mobile user acquisition, preferably within the social or dating app industry.
- Strong understanding of paid social media platforms and their advertising tools.
- Experience with App Store Optimization (ASO) best practices.
- Proficiency in data analysis and reporting tools to measure campaign effectiveness.
- Excellent analytical and problem-solving skills with a data-driven approach.
Skills
mobile marketingpaid socialperformance marketingdata analysisbudget management