onsite
User Acquisition Manager - Mobile Gaming - Digital Virgo
Software Engineer
Seeking a User Acquisition Manager for mobile gaming. This role focuses on driving user growth through effective marketing and ad operations strategies, utilizing data analysis to optimize campaigns.
About the role
Key Responsibilities
- Develop and execute user acquisition strategies for mobile gaming titles.
- Manage and optimize advertising campaigns across various platforms.
- Analyze campaign performance data to identify trends and areas for improvement.
- Collaborate with marketing and product teams to align acquisition efforts with business goals.
- Oversee ad operations and ensure efficient campaign execution.
- Monitor market trends and competitor activities to inform strategy.
Requirements
- Proven experience in user acquisition, specifically within the mobile gaming industry.
- Strong understanding of marketing principles and advertising platforms.
- Proficiency in data analysis and performance tracking tools.
- Experience with ad operations and campaign management.
- Excellent communication and collaboration skills.