Tracking & Analytics Specialist - Electrolux

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you’ll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

We are seeking a detail-oriented and technically proficient Tracking & Analytics Specialist to own the implementation, governance, and quality assurance of digital measurement across our North America Direct-to-Consumer (D2C) eCommerce platforms. This role is focused on analytics implementation, tracking architecture, and data quality rather than business reporting or dashboard development. This role serves as a key partner to Product, Engineering, Analytics, Marketing, and Privacy teams, driving the implementation, validation, and optimization of digital analytics solutions across branding, commerce, and post-purchase experiences.

The ideal candidate combines deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), dataLayer architecture, and tracking quality assurance with strong analytical thinking, problem-solving skills, and the ability to communicate complex tracking concepts to both technical and non-technical stakeholders. This role is critical to ensuring data accuracy, supporting business decision-making, and enabling a consistent measurement strategy across a complex, multi-brand eCommerce ecosystem.

Key Responsibilities:

Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences, including headless and single-page application environments.

Define and document dataLayer requirements, tagging specifications, and measurement plans that enable consistent and scalable analytics implementations.

Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions throughout the development lifecycle.

Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, browser developer tools, network inspection, and related debugging tools.

Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads, Meta, and related marketing platforms.

Investigate data discrepancies across analytics platforms, backend systems, and third-party data sources, identifying root causes and driving corrective actions.