TikTok Local Services - Senior Product Manager

Responsibilities About the Team With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency. The Local Services Business Development team aims to drive consumer traffic into TikTok platform with an aim to convert them via planning and executing the different levels of product assortments, campaigns and other strategic policies. Responsibilities 1. Responsible for the growth of review creators (e.g. Food, Travel), through various growth strategies to attract new creators and improve their motivation for writing reviews, able to independently complete short-term and long-term strategies aimed at user acquisition. 2. Responsible for improving the quality and quantity of reviews, including but not limited to the construction of material and spiritual incentive systems for creators and various activities. 3. Responsible for ensuring the healthy operation of the review ecosystem, output high-quality review standards and promoting the construction of models and their application in various scenarios, and collaborate with GNE to improve the user experience of reviewing and writing by optimizing the identification and disposal strategies for negative reviews. 4. Coordinate cross-departmental cooperation and communication, and work with the product manages in Singapore and Mainland China to drive key process improvements, ensure project progress, and achieve expected results. Qualifications Minimum Qualifications - Bachelor's degree or above, more than 3 years of operation work experience. - Good communication and coordination skills and strong empathy, master the operation methodology of creators. - Good at observation and summary, sensitive to data, good at discovering and mining the value of data. - Strict logical thinking ability, excellent communication skills, focus on process and results. - Excellent target separation and a certain ability to withstand pressure, can maintain efficient execution and work rhythm. Preferred Qualifications - Experiences in local services industry. - A track record of leading successful projects and teams in a dynamic, fast-paced environment.