remote
Technical Targeting Officer - Acclaimtechnicalservices
Software Engineer
Lead technical targeting initiatives, leveraging data analytics and marketing automation to optimize campaign performance and audience segmentation.
About the role
Key Responsibilities
- Design and implement data-driven targeting strategies across digital channels.
- Analyze large datasets using SQL and Python to identify high-value audience segments.
- Collaborate with marketing teams to integrate targeting insights into campaign workflows.
- Monitor and report on targeting performance, providing actionable recommendations.
- Maintain and enhance marketing automation tools and data pipelines.
Requirements
- Proven experience in data analysis and audience segmentation.
- Strong proficiency in SQL and Python for data manipulation.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
- Excellent communication skills and ability to translate data insights into business actions.
Skills
sqlpythondata analysis