remote
Strategy and Digital Manager - Colgate Palmolive
Software Engineer
Lead digital strategy and execution, driving online growth through data‑driven marketing, SEO/SEM, and cross‑functional project management. Shape content, analytics, and campaign performance to elevate brand presence and ROI.
About the role
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across web, social, and paid media to support brand objectives.
- Lead cross‑functional projects, coordinating with creative, product, and analytics teams to deliver integrated campaigns on schedule and within budget.
- Analyze performance metrics, generate actionable insights, and optimize campaigns for traffic, engagement, and conversion.
- Manage SEO/SEM initiatives, including keyword research, on‑page optimization, and paid search strategy to increase organic and paid visibility.
- Oversee content planning and production, ensuring alignment with brand voice and digital best practices.
Requirements
- 5+ years of experience in digital marketing or strategy roles, preferably in consumer goods.
- Proven track record of managing multi‑channel campaigns and delivering measurable results.
- Strong analytical skills with proficiency in Google Analytics, data visualization tools, and Excel.
- Excellent project management, communication, and stakeholder‑management abilities.
- Knowledge of SEO/SEM, social media advertising, and content management systems.
Skills
project managementdata analysis