Sr. Product Manager - AI Growth

Role Overview

HighLevel is looking for a Senior Product Manager – AI Growth to drive the adoption, engagement, and monetization of HighLevel’s AI product suite. This role is ideal for builder PMs who combine strong product instincts with hands-on execution. You will act as a “Team of One” product owner, responsible for identifying growth opportunities, running experiments, and building AI-powered experiences to boost product usage and revenue.

What You’ll Do

AI Growth Strategy

• Identify where AI can significantly improve activation, retention, expansion, and revenue.
• Translate AI capabilities into clear user value and growth loops.
• Define the roadmap for AI-driven adoption across HighLevel products.

Activation & Adoption

• Own the AI usage funnel: discovery → activation → depth → retention → expansion.
• Design onboarding, prompts, and product experiences that make AI features easy and valuable to use.
• Improve AI discoverability and engagement across the product.

Experimentation & Growth Engineering

• Run rapid growth experiments across UX, pricing, feature access, and messaging.
• Prototype experiments using AI development tools and lightweight coding frameworks.
• Partner with engineering to scale successful experiments.

Monetization & Pricing

• Identify opportunities to monetize AI capabilities through pricing, packaging, and usage-based models.
• Partner with GTM teams to launch and iterate on AI offerings.

Analytics & Insights

• Define metrics including activation, WAU/MAU, feature depth, and expansion revenue.
• Instrument events and analyze funnels to guide iteration.

What Success Looks Like

• Increased adoption of AI features.
• Higher engagement with AI workflows.
• Revenue growth driven by AI products.
• Faster experimentation cycles.

Minimum Qualifications

• 8–10 years of product management experience.
• Experience working on growth, adoption, or monetization problems.
• Experience shipping AI-powered features or products.
• Strong data-driven decision making.

Preferred Qualifications

• Hands-on coding or prototyping experience (1–2+ years).
• Experience with LLM APIs, AI tools, or agent frameworks.
• Familiarity with SaaS growth loops and product-led growth.
• Portfolio, GitHub, or prototypes demonstrating builder capability.

Who This Role Is For

• Product managers who build and ship.
• Builders who prototype ideas and move quickly from concept to product.
• PMs who leverage AI tools, automation, and code to accelerate product development.

Why Should You Join Us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.