Sr. Manager Digital Campaigns - Disputes - dlapiper

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Summary

As the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm’s strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives . Serving as an internal consultant, this individual will advise the team on the strategies that best enable them to achieve their business goals. You will also capture relevant data and clearly translate campaign results for a variety of internal stakeholders.

Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values and tone of voice. In addition, the Sr. Manager Digital Campaigns will lead the development of digital syndication strategies for Disputes attorneys to enhance their online presence and support business development. Location

This position can sit in any of our U.S. offices and offers a hybrid work schedule. Responsibilities

Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical

Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives

Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements

Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns

Manage digital campaign programs to support the scaling of the campaign function

Define key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical

Provide key data and analysis of campaign activities to relevant teams and senior firm leadership

Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact

Review and analyze client feedback to inform future campaign strategy