Software Engineer - Live Oak Bank

Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.

How This Role Impacts Live Oak and its People

The Software Engineering role will engage closely with multiple departments and stakeholders across Live Oak to develop and support our next generation banking platforms. We're looking for a Digital Marketing Engineer to sit at the intersection of marketing and engineering - someone who can build, automate, and optimize the technical systems that power our marketing efforts. You'll work closely with marketing, analytics, and product teams to design tracking infrastructure, build landing pages and campaign tooling, automate workflows, and ensure our marketing stack runs cleanly and reliably.

This role is ideal for someone who enjoys writing code but is equally comfortable talking to marketers about campaign goals, conversion funnels, and attribution.

What You’ll Do at Live Oak

Build and maintain marketing infrastructure, including landing pages, tracking pixels, tag management, and campaign automation tools

Implement and maintain analytics and attribution systems, ensuring accurate, reliable data capture

Develop custom scripts and integrations to connect marketing platforms via APIs

Partner with marketing stakeholders to translate campaign requirements into technical specifications and working solutions

Optimize site performance, SEO technical health, and page speed for marketing properties

Set up and maintain A/B testing and personalization frameworks

Troubleshoot data discrepancies across marketing and analytics tools

Collaborate with engineering and product teams to ensure marketing tooling aligns with broader technical standards and security practices

Document systems, workflows, and processes for cross-functional visibility

Required Experience

Located at our HQ in Wilmington, NC

Work sponsorship is not supported, now or in the future

3+ years of experience in a role combining marketing technology and software engineering (e.g., Marketing Engineer, MarTech Engineer, Growth Engineer, or similar)

Proficiency in JavaScript/TypeScript and experience with HTML/CSS

Experience with Google Tag Manager, Celebrus, pixels, GA4, Google Analytics, GA4, Segment, Mixpanel

Exposure to Salesforce

Hands-on experience with tag management systems and analytics platforms