remote
Social & Content Specialist - Colgate Palmolive
Software Engineer
Lead social media and content initiatives, crafting engaging campaigns across platforms, analyzing performance, and driving brand growth with data‑driven insights.
About the role
Key Responsibilities
- Develop and execute integrated social media strategies that align with brand objectives and resonate with target audiences.
- Create compelling, on‑brand content (copy, visuals, video) for platforms such as Instagram, Facebook, LinkedIn, and emerging channels.
- Manage content calendars, scheduling, and cross‑functional collaboration with marketing, product, and design teams.
- Track, analyze, and report on key performance metrics, using insights to optimize campaigns and inform future strategy.
- Engage with online communities, respond to comments, and foster brand advocacy while maintaining consistent voice and tone.
Requirements
- 3+ years of experience in social media and content marketing, preferably in consumer goods or related sectors.
- Proven track record of growing audience engagement and driving measurable results.
- Strong writing, editing, and visual storytelling skills.
- Proficiency with analytics tools (Google Analytics, social media insights) and content management systems.
- Creative mindset, ability to adapt quickly in a fast‑paced environment.
Skills
digital marketinganalyticsseo