remote
Senior Web Experience Analyst - Colgate Palmolive
Software Engineer
Senior Web Experience Analyst driving data‑driven improvements to web performance and user experience using advanced analytics, UX principles, and front‑end technologies.
About the role
Key Responsibilities
- Analyze web traffic and user behavior to identify opportunities for conversion and engagement improvements.
- Collaborate with UX designers and developers to implement A/B tests, landing page optimizations, and site navigation enhancements.
- Build and maintain dashboards in Google Analytics and Adobe Analytics, providing actionable insights to cross‑functional teams.
- Write and maintain clean, responsive HTML/CSS and JavaScript snippets for testing and feature rollouts.
- Use SQL to query large datasets, extract trends, and support data‑driven decision making.
Requirements
- 5+ years of experience in web analytics, UX research, or digital marketing analytics.
- Proficiency with Google Analytics, Adobe Analytics, and data visualization tools.
- Strong front‑end development skills in HTML, CSS, and JavaScript.
- Experience with A/B testing frameworks and statistical analysis.
- Excellent communication skills and ability to translate data into clear business recommendations.