The Role:
At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences.
We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most.
This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences.
In this role you will:
- Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.
- Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.
- Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.
- Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.
- Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).
- Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.
- Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.
- Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.
- Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic.
- Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior.
You’ll collaborate closely with:
- Website Growth Manager (priorities, goals, tracking, roadmap input)
- Website Optimization / CRO (experiments on indexable pages, scaling winners)
- Brand & PMM (themes, messaging, quality, and consistency)
- Web PM & Developers (new templates/components, platform improvements)
- Sales Enablement (enterprise personas/use cases and content needs)
- Analytics (tracking validation, attribution, page-level reporting)
What we’re looking for:
You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform.
- Strong experience in SEO and content growth, typically at least 8+ years.
- Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.
- Proven track record growing organic traffic and converting that traffic into registrations and revenue.
- Comfortable owning an SEO/content roadmap and delivering strategy + execution.
- Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment).
- Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics.
- Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings.
- Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences.
Who are you:
- The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions.
- AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale.
- The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast.
- Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution.
Required technical skill set:
- SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools.
- Data & analytics: GA4, GSC, SQL, and Google Tag Manager.
- CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other.
- Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization.
What good looks like (after you’ve settled in):
- High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.
- A reduction in content-to-live cycles through automation and modular CMS design.
- Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.
- Localized pages rank well and convert in key markets.
- CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR)
- Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting.
- An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences.