Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab ’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren’t just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you’ll fit right in!
This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST.
Role:
- Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact.
- NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates.
- Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery.
- Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement.
- Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement.
- Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
- Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platfo