Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab ’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We’re excited to be supporting our client, a leading technology company. You are the operational backbone of their physical retail presence across the APAC & India region predominantly. You bridge the gap between Global Strategy and Local Execution, ensuring that every fixture, launch asset, and experiential activation arrives on time, on budget, and on brand. You will act as the guardian of retail consistency, managing complex workflows with global/regional creative teams and regional retail partners to deliver premium consumer experiences.
This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST.
Role:
- End-to-end program management: Orchestrate the full lifecycle of retail projects—from resource planning and risk mitigation to final delivery—across 1P (Brand Stores) and 3P (Partner Retailers).
- Asset localisation & delivery: Own the adaptation and delivery of global launch toolkits (demos, artwork, copy) for physical stores, ensuring 100% accuracy for local markets.
- Partner asset management: Build and maintain regional retail playbooks, manage partner asset sharing through Partner Marketing Hub. Run partner onboarding programs to guide partners on launch asset adaptation and execution.
- Fixture & Demo delivery: Manage the development of regional shop-in-shop (SIS) programs, bespoke fixtures and enhanced demos. Collaborate with global and regional creative partners and fabrication vendors to control quality, prototyping, and installation costs.
- Retail activation: Lead the production logistics for experiential pop-ups and retail events. oversee agency partners from concept through fabrication to tear-down.
- Swag production: Lead the production logistics for swags, oversee agency partners from concept through production and delivery in-market.
- AI tool adoption & process optimisation: Develop and optimise process and creative workflows that integrate new AI tools, supporting internal teams and external partners on modern, automated ways of working.
- Process optimisation: Continuously refine the launch asset workflow. Implement tools and systems (Smartsheet) to improve collaboration and reduce administrative churn.
You:
- BA/BS degree or equivalent experience
- 6 + years of experience in retail, merchandising and/or omnichannel marketing and creative production is highly preferable.
- Deep technical knowledge of print production and fabrication is highly preferr