Senior Program Manager, DTC Platform Performance - Hasbro

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro, our mission is to entertain and connect generations of fans through storytelling and play. We're looking for people who want to explore, experiment, and innovate. For 100 years, our culture has brought together a diverse team of skilled, creative, and committed people, and we believe the best is yet to come!

About the Role

Hasbro's Direct-to-Consumer (DTC) platform connects fans to our brands through Hasbro Pulse, Dungeons & Dragons Beyond, and future storefronts.

As Senior Program Manager, DTC Platform Performance, you'll define how platform performance is measured, understood, and reviewed across storefronts and customer experiences. This role operates at the platform level. It's the central point of accountability for performance insights, giving Product, Engineering, Analytics, and business teams a consistent, data-driven view of platform and customer performance to guide decisions.

You'll define a clear view of platform health and run the operating cadence, including Weekly Business Reviews, then turn performance and customer insights into actionable recommendations for product, experience, and operational improvements. This keeps teams aligned on what matters most, how performance is trending, and where to focus. This role isn't aligned to any single brand or business unit, it operates across the whole DTC ecosystem.

What You'll Do

Manage platform performance

• Define and maintain the core metrics that reflect DTC platform health — conversion, engagement, retention, order quality, and customer satisfaction — and keep definitions and reporting consistent across teams.
• Analyze performance trends and the end-to-end customer journey to identify key drivers, risks, and opportunities with clear business impact.

Run the operating rhythm

• Manage the Weekly Business Review (WBR) and related forums, structuring discussions around decisions and actions so meetings drive outcomes.
• Give cross-functional teams and leadership clear visibility into performance trends and priorities, and track follow-through to measurable results.

Build customer insights

• Define and evolve customer segmentation, identifying key cohorts, behaviors, and value drivers.
• Synthesize behavioral data, feedback, and support signals to spot and prioritize friction points and opportunities.

Translate insights into direction