Senior Product Owner - HealthEquity

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How You Can Make a Difference

Marketplace is a core strategic growth driver for HealthEquity and a foundational pillar of our vision to become a Healthcare Financial Operating System—a platform that empowers members with clarity, confidence, and control over their health and financial decisions.

In this role, you will own the evolution of Marketplace from a feature into a scalable healthcare spend platform that drives member engagement, behavior change, and revenue growth. You will lead efforts to move members beyond simply saving healthcare dollars to actively using them—making informed, confident decisions that improve both their health and financial outcomes.

You will operate with a high degree of autonomy, translating strategy into execution while partnering cross-functionally with Product Management, Engineering, UX, Marketing, Compliance, and Operations. Your work will directly influence how Marketplace drives engagement, increases utilization of healthcare dollars, and contributes to long-term enterprise growth.

This role requires a product leader who can balance execution excellence with strategic thinking, scale a high-growth ecosystem, and drive measurable impact in a fast-paced, continuously evolving environment.

Why This Role Matters

Marketplace is a core pillar of HealthEquity ’s strategy to evolve from a healthcare account administrator into a trusted healthcare financial platform that actively guides member behavior and outcomes.

By delivering a curated ecosystem of healthcare solutions and integrating it seamlessly into the member experience, Marketplace enables members to better use their healthcare dollars—driving engagement, improving outcomes, and unlocking new sources of enterprise value.

This role is critical to scaling Marketplace into a durable, high-impact growth engine for the business.

What You’ll Be Doing

Marketplace Product Strategy & Ownership

• Translate Marketplace strategy into a prioritized product backlog and executable delivery plans aligned to enterprise growth goals
• Own Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience
• Partner with Product Management to define roadmap, success metrics, and release strategies

Marketplace Growth, Engagement & Behavior Change

• Drive member behavior change by enabling smarter use of healthcare dollars across spend, save, and invest journeys
• Optimize Marketplace performance across key funnel metrics (discovery, engagement, conversion)
• Partner with analytics and marketing teams to define KPIs and continuously improve out