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Senior Product Manager - Media Planner - Factor Eleven
Product Manager
Lead end‑to‑end media planning for a high‑touch enterprise platform, driving automated, locally‑targeted campaigns that boost in‑store revenue for brick‑and‑mortar retailers and CPG brands.
About the role
Key Responsibilities
- Own the product roadmap for media planning, ensuring alignment with business goals and customer needs.
- Collaborate with engineering, data science, and design teams to deliver automated campaign lifecycle features.
- Analyze performance metrics, derive insights, and iterate on product features to maximize ROI for retail partners.
- Engage with CPG and retail stakeholders to gather requirements and validate solutions.
- Prioritize backlog, manage sprints, and communicate progress to cross‑functional teams.
Requirements
- 5+ years of product management experience in SaaS or enterprise platforms.
- Deep understanding of media planning, campaign automation, and retail technology.
- Strong analytical skills with experience using data to drive product decisions.
- Excellent communication and stakeholder management abilities.
- Experience working with CPG brands or brick‑and‑mortar retailers is a plus.