Senior Product Manager Measurement - StackAdapt

Key Responsibilities

• Define and execute the measurement roadmap, ensuring accurate attribution and performance insights for the marketing platform.
• Collaborate with data science, engineering, and marketing teams to build and refine analytics dashboards and reporting tools.
• Translate business objectives into product requirements, prioritizing features that enhance measurement accuracy and user experience.
• Lead cross‑functional initiatives to integrate AI/ML models for predictive performance and automated optimization.
• Advise stakeholders on data quality, privacy compliance, and best practices for measurement across channels.

Requirements

• 5+ years of product management experience in a tech or marketing technology environment.
• Deep understanding of measurement frameworks, attribution models, and analytics tools.
• Proven track record of delivering data‑driven product enhancements that impact business metrics.
• Strong communication skills and ability to influence senior stakeholders.
• Experience with AI/ML concepts and their application to marketing optimization is a plus.