remote
Senior Product Manager Measurement - StackAdapt
Product Manager
Lead the measurement strategy for an AI‑powered marketing platform, driving data‑centric product decisions and optimizing automated ad performance across global campaigns.
About the role
Key Responsibilities
- Define and execute the measurement roadmap, ensuring accurate attribution and performance insights for the marketing platform.
- Collaborate with data science, engineering, and marketing teams to build and refine analytics dashboards and reporting tools.
- Translate business objectives into product requirements, prioritizing features that enhance measurement accuracy and user experience.
- Lead cross‑functional initiatives to integrate AI/ML models for predictive performance and automated optimization.
- Advise stakeholders on data quality, privacy compliance, and best practices for measurement across channels.
Requirements
- 5+ years of product management experience in a tech or marketing technology environment.
- Deep understanding of measurement frameworks, attribution models, and analytics tools.
- Proven track record of delivering data‑driven product enhancements that impact business metrics.
- Strong communication skills and ability to influence senior stakeholders.
- Experience with AI/ML concepts and their application to marketing optimization is a plus.