remote
Senior Product Manager, MarTech & SaaS - ActiveProspect, Inc.
Product Manager
Lead the strategy, roadmap, and delivery of a consent‑based marketing SaaS platform, driving product vision, cross‑functional execution, and data‑informed decisions for a high‑growth MarTech solution.
About the role
Key Responsibilities
- Define and own the product vision, strategy, and roadmap for the MarTech SaaS platform, aligning with market trends and regulatory requirements.
- Collaborate with engineering, design, data science, and compliance teams to deliver features using Agile methodologies and ensure timely releases.
- Conduct market research, customer interviews, and data analysis to identify opportunities, prioritize initiatives, and validate product concepts.
- Translate business goals into detailed product requirements, user stories, and acceptance criteria while maintaining a clear backlog.
- Monitor product performance metrics, drive continuous improvement, and communicate outcomes to senior leadership and external partners.
Requirements
- 5+ years of product management experience in SaaS or MarTech environments, with a proven track record of launching successful products.
- Strong understanding of consent‑based marketing, digital advertising ecosystems, and related regulatory frameworks.
- Expertise in Agile product development, data‑driven decision making, and translating insights into actionable roadmaps.
- Excellent communication and stakeholder management skills, capable of influencing cross‑functional teams and executive leadership.
- Bachelor’s degree in Business, Computer Science, Engineering, or a related field; advanced degree a plus.