remote
Senior Product Manager, Growth - Homebase
Product Manager
Lead the strategy and execution of Homebase’s onboarding and activation journey, driving rapid time‑to‑value for new users through data‑driven growth tactics and cross‑functional collaboration.
About the role
Key Responsibilities
- Own the end‑to‑end customer journey for the first 30 days, defining metrics, experiments, and success criteria.
- Develop and execute a growth roadmap that accelerates user activation and reduces churn.
- Collaborate with engineering, design, marketing, and analytics to build and iterate on onboarding flows, in‑app messaging, and email sequences.
- Run A/B tests, analyze results, and translate insights into product improvements.
- Present findings and recommendations to senior leadership, influencing product direction and resource allocation.
Requirements
- 5+ years of product management experience, preferably in SaaS or B2B growth.
- Proven track record of scaling onboarding and activation funnels with measurable impact.
- Strong analytical mindset with experience in data analysis, experimentation, and KPI ownership.
- Excellent communication and stakeholder management skills.
- Passion for building products that empower small businesses.
Skills
product managementdata analysisroadmap planning