Senior Paid Media Manager

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Senior Paid Media (Performance Marketing) Manager Role Overview We are looking for a results-driven Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling. Key Responsibilities 1. Growth & Performance Ownership - Own paid acquisition performance (Paid eFTD, new user net profit, ROI ) - Scale investment while maintaining positive ROI - Optimize full funnel: impression → registration → deposit → trading 2. Paid Media Strategy & Execution - Develop strategies across Google, Meta, TikTok, etc. - Optimize creatives, targeting, bidding, landing pages - Explore new growth channels 3. Data, Attribution & Optimization - Build data-driven frameworks - Improve attribution (MMP, CUID mapping) - Ensure accurate tracking and analysis 4. Budget & ROI Management - Manage large budgets efficiently - Improve ROI and payback - Set clear performance targets 5. Cross-functional Collaboration - Work with product, growth, brand, and regional teams - Align with overall growth strategy 6. Team Leadership - Build and lead a high-performing team - Manage agencies and vendors Requirements - 8+ years in performance marketing - Experience in crypto/fintech preferred - Strong ROI and scaling experience - Familiar with attribution and data analysis - Experience managing large budgets - Strong ownership mindset - Strong industry network and access to high-quality resources (e.g., media channels, agencies, KOLs, or strategic partners) is a plus Must: Fluent in both Mandarin and English

Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund