We are looking for someone to execute campaign strategy and development, audience creation, campaign launch, optimization and reporting, test and learn analysis, and use case development, and the development of actionable recommendations across channels including paid social, programmatic, display, video, connected television, and other digital and offline media. The ideal candidate is a hands-on analytics professional with strong media measurement expertise who can independently analyze campaign performance, uncover actionable insights, and support optimization efforts. Comfortable working with large datasets, collaborating across teams, and translating data into clear business recommendations.
Key responsibilities:
- Analyze and monitor performance across digital media campaigns, including Paid Social, Programmatic, Display, Video, and CTV.
- Develop recurring and ad hoc reports to evaluate campaign effectiveness and identify performance trends.
- Translate campaign data into actionable insights and optimization recommendations.
- Support the development of measurement frameworks, KPI structures, and campaign performance analyses.
- Partner with media, marketing, and analytics teams to answer business questions and evaluate campaign outcomes.
- SQL and Python as tools for analysis, data preparation, automation, and insight generation.
- Assist with test-and-learn initiatives by supporting hypothesis development, analysis, and reporting.
- Ensure data quality, reporting accuracy, and consistency across analytics deliverables.
- Contribute to audience analysis, campaign measurement, and performance reporting efforts.
- Support marketing effectiveness analyses by incorporating insights from Marketing Mix Models (MMM), attribution frameworks, and other measurement approaches to evaluate channel performance and business impact.
- Strong experience analyzing campaign performance across multiple digital media channels.
- Solid understanding of media metrics, campaign structures, optimization levers, and reporting methodologies.
- Experience with SQL and Python for analysis, data preparation, automation, and insight generation.
- Experience building reports, dashboards, and performance analyses that support business decisions.
- Ability to identify trends, diagnose performance drivers, and communicate findings clearly.
- Strong analytical, problem-solving, and organizational skills.
- Ability to work effectively in cross-functional and client-facing environments.
- Experience with media platforms such as Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, Amazon Ads, or similar.
- Familiarity with web analytics tools such as Google Analytics 4 (GA4) or Adobe Analytics.
- Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
- Understanding of marketing measurement method