About the Role
Epic Games is looking for a Senior Marketing Manager, Product Marketing to join our Unreal Engine team. In this role, you will lead product marketing for key initiatives for Unreal Engine, driving awareness and adoption within the game development and interactive experiences industries. You will be responsible for developing and executing go-to-market strategies, crafting compelling messaging and positioning, and collaborating with cross-functional teams to bring innovative solutions to market.
Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies for Unreal Engine products and features, including product launches, campaigns, and content initiatives.
- Craft clear, compelling messaging and positioning that resonates with target audiences and differentiates Unreal Engine in the market.
- Collaborate closely with product management, engineering, communications, and sales teams to ensure alignment and successful execution of marketing programs.
- Conduct market research and competitive analysis to identify opportunities and inform product development and marketing strategies.
- Develop and manage content strategies, including website copy, presentations, videos, and other marketing collateral.
- Enable sales and business development teams with the necessary tools, training, and materials to effectively communicate the value of Unreal Engine.
- Track and analyze marketing performance metrics, providing insights and recommendations for optimization.
- Represent Epic Games and Unreal Engine at industry events, conferences, and customer meetings.
Qualifications
- 7+ years of experience in product marketing, with a strong background in game development, interactive experiences, or creative technology industries.
- Demonstrated experience developing and executing successful go-to-market strategies and product launches.
- Proven ability to craft compelling messaging and positioning for technical products.
- Strong understanding of the Unreal Engine ecosystem and its capabilities is a plus.
- Excellent communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Bachelor's degree in Marketing, Business, or a related field.