remote
Senior Marketing Manager, Product Marketing
Senior Marketing Manager, Product Marketing
Epic Games is seeking a Senior Product Marketing Manager to lead product marketing efforts for a key digital product. This role involves developing and executing go-to-market strategies, conducting market research, managing marketing campaigns, and collaborating with cross-functional teams to drive product adoption and engagement.
About the role
About the Role
Epic Games is looking for a Senior Product Marketing Manager to join our team. In this role, you will lead product marketing efforts for one of Epic's digital products, driving adoption and engagement through compelling go-to-market strategies.
Responsibilities
- Develop and execute comprehensive product marketing strategies for digital products.
- Lead the creation of go-to-market plans, including positioning, messaging, and launch activities.
- Conduct market research and competitive analysis to identify opportunities and inform strategy.
- Collaborate with cross-functional teams, including product, design, and engineering, to ensure alignment and successful product launches.
- Develop and manage marketing campaigns across various channels.
- Analyze campaign performance and market trends to optimize strategies.
- Craft compelling narratives and content to communicate product value to target audiences.
- Mentor and guide junior marketing team members.
Requirements
- Demonstrated experience in product marketing for digital products.
- Proven track record of successfully launching and growing digital products.
- Strong understanding of go-to-market strategies and execution.
- Experience conducting competitive analysis and market research.
- Ability to develop and implement effective marketing campaigns.
- Proficiency in using analytics to drive decision-making.
- Excellent written and verbal communication skills.
- Strong leadership and collaboration abilities.
Skills
Product MarketingDigital ProductsGo to Market StrategyCompetitive AnalysisMarket ResearchMarketing CampaignsAnalyticsContent StrategyNarrative DevelopmentCommunication SkillsLeadership