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Senior Marketing Manager, Product Marketing (APAC)
Senior Marketing Manager, Product Marketing (APAC)
Epic Games is seeking a Senior Marketing Manager, Product Marketing for the APAC region. This role will lead go-to-market strategy, execution, and localized messaging for key products, ensuring market relevance and impact in the Asian Pacific market. The manager will collaborate cross-functionally and analyze market trends to drive successful product launches and campaigns.
About the role
About the Role
Epic Games is looking for a Senior Marketing Manager, Product Marketing, to drive the go-to-market strategy and execution for key products across the APAC region. This role is crucial for ensuring our products resonate with local audiences and achieve significant market impact.
Responsibilities
- Lead the development and execution of product marketing strategies for the APAC region, including market analysis, positioning, messaging, and go-to-market plans.
- Collaborate closely with product development, regional marketing, and sales teams to ensure alignment and successful product launches.
- Conduct thorough market research and competitive analysis to identify opportunities and challenges in the APAC market.
- Develop compelling product messaging and content that communicates value propositions effectively to various audience segments.
- Drive integrated marketing campaigns, working with internal and external partners to maximize reach and impact.
- Monitor and analyze campaign performance, market trends, and customer feedback to optimize strategies and achieve business objectives.
- Act as a key liaison between global product teams and regional marketing teams, ensuring local market needs are represented.
- Manage relationships with key stakeholders and agencies across the APAC region.
Requirements
- Proven experience in product marketing, with a focus on the APAC market.
- Strong understanding of the gaming industry and digital entertainment landscape in Asia.
- Demonstrated ability to develop and execute successful go-to-market strategies.
- Excellent analytical skills, with the ability to interpret market data and consumer insights.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong stakeholder management and cross-functional collaboration abilities.
- Fluency in English is required; proficiency in additional APAC languages is a plus.