Senior Marketing Manager, Influencer & Creator Relations

About the Role

Epic Games is looking for a Senior Marketing Manager, Influencer & Creator Relations to join our global marketing team. This role will lead influencer relations initiatives for key Epic products, driving strategies, establishing best practices, and working with cross-functional teams to build impactful campaigns.

What You’ll Do

• Develop Global Influencer Strategy: Lead the development of comprehensive influencer and creator relations strategies for key Epic products, defining goals, target audiences, and key performance indicators (KPIs).
• Campaign Management: Oversee the planning, execution, and optimization of influencer campaigns from end-to-end, ensuring alignment with overall marketing objectives and product roadmap.
• Relationship Management: Foster strong relationships with top-tier influencers, content creators, talent agencies, and internal stakeholders.
• Content Collaboration: Partner with influencers and creators to develop engaging and authentic content that resonates with target audiences and effectively promotes Epic products.
• Performance Analysis: Track, analyze, and report on campaign performance, leveraging data to derive insights, optimize future initiatives, and demonstrate ROI.
• Budget Management: Manage influencer marketing budgets effectively, ensuring optimal resource allocation and cost-efficiency.
• Market Research: Stay abreast of industry trends, emerging platforms, and competitor activities in the influencer marketing space to identify new opportunities and maintain a competitive edge.
• Cross-functional Collaboration: Work closely with product marketing, brand, PR, social media, and legal teams to ensure cohesive messaging and integrated campaign execution.
• Guideline Development: Establish and enforce best practices and guidelines for influencer partnerships, ensuring brand consistency and compliance with regulatory requirements.

What We’re Looking For

• Experience: 8+ years of experience in influencer marketing or creator relations, preferably within the video game industry.
• Strategic Thinking: Proven ability to develop and execute global influencer strategies that drive measurable results.
• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Communication: Excellent written and verbal communication, negotiation, and presentation skills.
• Relationship Builder: Demonstrated ability to build and maintain strong relationships with influencers, agencies, and internal teams.
• Product Knowledge: Passion for video games and a deep understanding of the gaming influencer landscape.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Remote Work: This is a remote role, so strong self-motivation and organizational skills are crucial.