Senior Marketing Manager, Global Franchise Strategy (Unreal Engine)

About the Role

Epic Games is looking for an experienced Senior Marketing Manager, Global Franchise Strategy (Unreal Engine) to join our team. In this role, you will lead the strategic vision for the Unreal Engine brand, focusing on franchise development and global marketing initiatives.

What You'll Do

• Define and drive the global franchise strategy for Unreal Engine, ensuring consistent brand messaging and market positioning.
• Collaborate with product development, marketing, and business development teams to identify new opportunities for growth and expansion.
• Develop and execute comprehensive marketing plans that encompass digital campaigns, events, and partnerships.
• Analyze market trends, consumer behavior, and competitive landscapes to inform strategic decisions.
• Oversee the creation of compelling marketing assets and content that resonate with target audiences.
• Present strategies and results to leadership and stakeholders, gathering feedback and making data-driven adjustments.

What We're Looking For

• 8+ years of experience in product marketing, brand management, or franchise development, with a strong background in the gaming or tech industry.
• Proven track record of developing and executing successful global marketing strategies for major brands.
• Deep understanding of brand building, audience segmentation, and market positioning.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for gaming and a solid understanding of the Unreal Engine ecosystem.