remote

Senior Marketing Manager, Global Franchise

Epic Games is seeking a Senior Marketing Manager to lead global marketing strategies for its franchises. This role involves developing and executing comprehensive campaigns, collaborating with cross-functional teams, and analyzing market trends to drive player engagement and growth.

About the role

About the Role

Epic Games is looking for a talented and experienced Senior Marketing Manager to join our growing Global Franchise Marketing team. In this role, you will be a key leader in building and executing global marketing strategies for Epic's franchises and products, helping to expand our reach and engage players around the world.

What You'll Do

Develop and execute comprehensive global marketing strategies and campaigns for Epic's franchises, working closely with cross-functional teams.
Lead the strategic planning, development, and execution of marketing programs from concept to launch.
Collaborate with product, creative, community, and other marketing teams to ensure a cohesive and impactful go-to-market approach.
Analyze market trends, player insights, and campaign performance to optimize strategies and identify new opportunities for growth.
Manage budgets, timelines, and resources effectively to deliver high-quality marketing initiatives.
Act as a brand steward, ensuring consistent messaging and brand representation across all marketing touchpoints.
Present marketing plans and results to stakeholders, including senior leadership.

What We're Looking For

7+ years of experience in a marketing role, with a focus on global marketing or franchise management within the gaming or entertainment industry.
Proven track record of successfully developing and executing impactful marketing campaigns.
Strong understanding of global markets, cultural nuances, and consumer behavior.
Excellent communication, interpersonal, and presentation skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Strategic thinker with a creative mindset and a passion for gaming.
Experience with data analysis and performance measurement.
Bachelor's degree in Marketing, Business, or a related field.

About the role

About the Role

What You'll Do

Develop and execute comprehensive global marketing strategies and campaigns for Epic's franchises, working closely with cross-functional teams.
Lead the strategic planning, development, and execution of marketing programs from concept to launch.
Collaborate with product, creative, community, and other marketing teams to ensure a cohesive and impactful go-to-market approach.
Analyze market trends, player insights, and campaign performance to optimize strategies and identify new opportunities for growth.
Manage budgets, timelines, and resources effectively to deliver high-quality marketing initiatives.
Act as a brand steward, ensuring consistent messaging and brand representation across all marketing touchpoints.
Present marketing plans and results to stakeholders, including senior leadership.

What We're Looking For

7+ years of experience in a marketing role, with a focus on global marketing or franchise management within the gaming or entertainment industry.
Proven track record of successfully developing and executing impactful marketing campaigns.
Strong understanding of global markets, cultural nuances, and consumer behavior.
Excellent communication, interpersonal, and presentation skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Strategic thinker with a creative mindset and a passion for gaming.
Experience with data analysis and performance measurement.
Bachelor's degree in Marketing, Business, or a related field.