Senior Marketing Manager, Global Brand

What we do

Epic Games Store is a curated digital storefront that's home to a fantastic collection of PC games, from the biggest blockbusters to the most innovative indies. We are passionate about the PC games ecosystem, and we're always looking for ways to improve our store, the games on it, and the experience of playing them.

Epic Games Store continues to grow, attracting new players and developers with free games, better revenue share, and exclusive titles. Our team is expanding, and we're looking for a Senior Marketing Manager, Global Brand to join us!

What you'll do

Epic Games Store is looking for a talented and experienced Senior Marketing Manager, Global Brand to help develop and execute integrated marketing strategies across various initiatives. In this role, you’ll lead the development and implementation of campaigns to promote the Epic Games Store brand, products, and services globally. You’ll collaborate closely with cross-functional teams including product, creative, PR, and regional marketing to ensure consistent brand messaging and effective campaign execution.

In this role, you will

• Develop and execute global brand marketing strategies and campaigns to drive brand awareness, engagement, and acquisition for the Epic Games Store.
• Manage the creation and execution of creative assets, messaging, and content across various channels (e.g., digital, social, video, events).
• Collaborate with product teams to understand new features and initiatives, translating them into compelling marketing narratives.
• Partner with PR and community teams to amplify key messages and announcements.
• Work closely with regional marketing teams to ensure global campaigns are localized and relevant to specific markets.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Manage marketing budgets and resources effectively.
• Lead and mentor junior marketing team members.

What we're looking for

• 8+ years of experience in integrated marketing or brand management, with a strong focus on global campaigns.
• Proven track record of developing and executing successful marketing strategies for consumer products or digital platforms, preferably in the gaming industry.
• Strong understanding of brand building, creative development, and campaign management across multiple channels.
• Excellent communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical skills and experience with data-driven decision-making.
• Passion for video games and familiarity with the PC gaming ecosystem is a plus.