Senior Manager, Marketing, Global Digital Ad Campaigns

What We Do

We develop and publish a diverse range of games, including Fortnite, Unreal Tournament, and Rocket League, for PC, console, and mobile platforms. We also provide the Unreal Engine, a powerful game development tool used by developers worldwide. We're dedicated to creating and supporting games that foster vibrant, engaged communities.

What You'll Do

Epic Games is looking for a Senior Manager, Global Digital Ad Campaigns. In this role, you will lead the strategy, execution, and optimization of our global digital advertising campaigns across various platforms. You'll manage a team of performance marketers, collaborate with internal and external partners, and drive measurable results to support our game launches and ongoing engagement.

In this role, you will

• Lead and manage a team of performance marketers, fostering their growth and ensuring campaign excellence.
• Develop and execute comprehensive global digital ad strategies across platforms like paid search, paid social, and programmatic display.
• Manage significant media budgets effectively, ensuring optimal ROI and performance.
• Drive campaign optimization through continuous A/B testing, audience segmentation, and creative iteration.
• Analyze campaign performance data to identify insights, report on key metrics, and make data-driven decisions.
• Collaborate with cross-functional teams including creative, product, and brand to ensure integrated marketing efforts.
• Stay up-to-date with industry trends, ad tech innovations, and competitor activities to maintain a competitive edge.
• Oversee relationships with external agencies and ad partners.

What we're looking for

• 7+ years of experience in performance marketing, specifically managing global digital ad campaigns.
• Proven experience leading and mentoring a team of marketers.
• Deep expertise in managing large-scale campaigns across various channels (e.g., Google Ads, Meta Ads, TikTok, Snapchat, YouTube, Twitter, Twitch).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with ad tech and mar tech platforms for campaign execution, tracking, and reporting.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• A passion for games and understanding of the gaming industry landscape is a plus.